Tuesday, February 28, 2012

Protecting our Investments

When you open those boxes of fresh flowers at your florist shop from Seagroatt Riccardi, do you ever wonder how we decide which growers are the best fit for SR and our customers?
The picture above says it all. This is our Seagroatt Riccardi testing area. The testing area is an important part of our procedures when deciding upon the best growers out there.

During this process, we receive samples from numerours growers we intend to purchase flowers from. Any samples we get in are cut and hydrated with no prepping solution or preservative. All flowers are under normal indoor lighting conditions, with a comfortable room temperature environment. With all of these vital factors taking place, we can see the full length of time each flower has in a normal "vase life."

In the end, this helps provide Seagroatt Riccardi with the best opportunity to make the right decisions for our investment. Of course, our "investments" are you, the customer. Without your final approval of our growers and our services we provide you, we would not be here.

Next time you stop by Seagroatt Riccardi, visit our testing area and find out whats new in store. We usually have something new to test almost every week. This week we are showcasing some samples from a South American grower featuring their tropical flowers and foliage.